Licensing guide

One clear license for every production

Four license types, three add-ons and a price set by the talent. Every license is worldwide, non-exclusive and approved by the person whose face it is — request by request, or in advance through Auto-Casting.

Discover talentHow licenses work

Every license

  • Worldwide
  • Non-exclusive
  • Commercial use
  • AI reference use

Approved by the talent · recorded under a LIC code

The license table

Four license types, each with a fixed scope

Choose the type that matches how the work will be used. Units, windows and terms are the same for every talent, so quotes and contracts always read the same way.

Film & series

Film / Series / Short drama / MV

Films, series, short dramas and music videos — including AI-generated vertical dramas.

Unit
One titled production. A series counts as one season.
Creation window
12 months
Use of the finished work
For the life of the production
Available add-ons
  • Print & OOHPrinted and out-of-home promotion of the production: posters, press ads, billboards, transit ads, cinema standees and screens in public places.
  • Product packagingPackaging of the production's physical releases and its music: DVD and Blu-ray covers, soundtrack and album sleeves, and collector's boxes.
  • MerchandiseGoods that carry the likeness or the character it portrays in the production, given away or sold: figures, apparel, photo cards, acrylic stands and posters for sale.

What's covered: the production itself, plus its trailers, key art and promotion of that production on TV, in cinemas and online (streaming, websites and social media).

Advertising

TVC / Advertising / Commercial

TV commercials, online video and social advertising for one campaign by one named brand.

Unit
One campaign for one named end client.
Creation window
24 months
Use of the finished work
24 months from activation
Available add-ons
  • Print & OOHPrint and out-of-home placements of the campaign: press ads, brochures, catalogues, posters, billboards, transit ads, in-store and point-of-sale displays, and screens in public places.
  • Product packagingPackaging, labels and hang-tags of the named end client's products in the campaign.
  • MerchandiseGoods for the campaign that carry the likeness, given away or sold: premiums, giveaways, promotional apparel and goods the end client sells.

What's covered: digital, social, online video and broadcast placements of the campaign. Print, packaging and merchandise are add-ons.

E-commerce

E-commerce / Fashion editorial

Product imagery, lookbooks and fashion editorial for online stores and marketplaces.

Unit
One pack covers up to 50 published images. Unused quota expires with the term.
Creation window
24 months
Use of the finished work
24 months from activation
Available add-ons
  • Print & OOHPrinted and out-of-home use for the products shown in the licensed images: catalogues, lookbooks, magazine editorials, flyers, in-store posters and displays, billboards and screens in public places.
  • Product packagingPackaging, labels, hang-tags and inserts of the products shown in the licensed images.
  • MerchandiseProducts shown in the licensed images that carry the likeness on the product itself, such as printed apparel, phone cases and bags.

What's covered: product pages, marketplace listings, lookbooks, fashion editorial and the brand's own website and channels, for the products shown in the licensed images. Paid advertising isn't included.

Games & animation

Games / Animation / Virtual character

Playable characters, cinematics, animated series and virtual characters.

Unit
One project, including patches and DLC. A sequel needs a new license.
Creation window
24 months
Use of the finished work
For the life of the project
Available add-ons
  • Print & OOHPrinted and out-of-home marketing of the project: posters, press ads, billboards, transit ads, event and expo booths, and screens in public places.
  • Product packagingPackaging of the project's physical editions: game boxes, disc cases and collector's edition boxes.
  • MerchandiseGoods that carry the likeness or the character based on it, given away or sold: figures, plush toys, apparel, art books and trading cards.

What's covered: in-game and on-screen use, cinematics, store pages and trailers for the project.

Add-ons

Take a license beyond the screen

Add-ons attach to a base license and follow its quantity and term — they can't be bought on their own. Every license type offers all three, and each talent prices them as a multiple of their license fee.

  • Print & OOH

    Brochures, catalogues, posters, billboards and point-of-sale.

    Available with

    • Film & series
    • Advertising
    • E-commerce
    • Games & animation

  • Product packaging

    Physical packaging, labels and hang-tags.

    Available with

    • Film & series
    • Advertising
    • E-commerce
    • Games & animation

  • Merchandise

    Physical goods that carry the likeness or character.

    Available with

    • Film & series
    • Advertising
    • E-commerce
    • Games & animation

Scope

What every license includes — and what it never does

These rules are the same on every license, whichever talent you work with.

Every license includes

  • WorldwidePublish the work in any country. There is no regional pricing.
  • Non-exclusiveThe talent can license their likeness to others, including brands in your category.
  • Commercial useUse the work to promote, sell and earn — within the licensed usage type.
  • AI reference useUse the reference pack as input to AI image and video tools for the licensed production. Switch off training on your uploads whenever the tool allows it.
  • Your team and your clientYour contractors on the production and the named end client may work with the files for that production.

No license ever includes

  • Training AI modelsNo training or fine-tuning of models, LoRAs, avatars or voice clones on the talent's likeness.
  • Sublicensing or resaleNo passing on the files or the rights, except to your contractors and the named end client.
  • The talent's legal name or endorsementNo use of their real name, and nothing that suggests they personally endorse a product or message.
  • Use outside the licenseNo use in another usage type, beyond the licensed quantity, or after the term ends.

Pricing

One price, calculated the same way every time

Talents set their own price per unit, in US dollars. Producers see a single price with no VAT added, and Nuva's fees come out of the talent's share — never on top.

How the total is calculated

Total equals unit price times quantity, plus add-on price times quantity.

  • Talents set their prices freely, in US dollars. The price a producer sees is the price they pay.
  • No VAT is added to a price. Nuva's Platform fee, 25%, is taken from the price, so the talent receives 75% of the price; 7% VAT on the Platform fee is deducted from the talent's payout.
  • Each add-on is priced as a multiple of the license fee, for example 2 × the license fee.
  • No territory or duration multipliers — every license is worldwide with a fixed term.
  • The price is fixed when you send your request, and it's the amount you're charged on approval.
  • Pay in US dollars by card, or in Thai baht by card — or by PromptPay when the talent's Auto-Casting approves your request at once. The baht amount is fixed when you send your request, at Nuva's exchange rate.

Worked example

A brand campaign whose merchandise also carries the talent's likeness.

Advertising license1 campaign
US$69.00
Merchandise add-on (2 × license fee)1 campaign
US$138.00
Producer pays (no VAT or fees added)
US$207.00

How the payment is shared

Talent receives75% of the price
US$155.25
Platform fee (25%)On the price — never added on top
US$51.75
VAT (7%) on the Platform feeDeducted from the talent's payout
US$3.62

The talent's share clears for 14 days. The talent then requests a payout by the 22nd, and Nuva pays it on the 25th — in Thai baht to a Thai bank account, in US dollars to a bank outside Thailand or PayPal.

The brief and sensitive scenarios

No genre list — the brief describes the use

Producers don't pick genres. They describe the intended use in the brief, and only sensitive scenarios need the talent's opt-in.

Described in the brief

The brief becomes part of the license. It describes the use within the license type and add-ons chosen, and can't extend them.

  • What the work is
  • Where it runs
  • Who it's for (the end client, for advertising)

Sensitive scenarios

Nuva review + talent approval

These five are off by default. A talent can opt in, and even then a request that includes one must name it, and Auto-Casting never approves it. Nuva reviews those requests before they reach the talent, usually within 24 hours, and the talent still gives — or refuses — explicit approval.

  • Boys’ Love (BL) / Girls’ Love (GL)

    Portraying the Talent in same-sex romantic relationships, storylines or character roles, including Boys’ Love (BL) and Girls’ Love (GL) productions, whether or not physical intimacy is involved.

  • Intimate Scenes

    Romantic or intimate interactions, including kissing, embracing or other non-explicit physical intimacy.

  • Sexual Appearance (Non-Nude)

    Sexually suggestive appearances, styling, clothing or portrayals that do not involve nudity or otherwise prohibited sexual content.

  • Death / Dying

    Scenes portraying the Talent's character dying, deceased or experiencing a fictional death.

  • Villain / Morally Negative Role

    Portraying the Talent as a villain, antagonist, criminal or character engaging in morally negative behavior within a fictional production.

How licensing works

From request to reference pack

Every license follows the same path, and nothing is charged until it's approved — by the talent, or at once through their Auto-Casting.

  1. 01

    Send a request

    Choose the usage type, add-ons, quantity and any sensitive scenario, name the production (and the end client for advertising) and describe the intended use in your production brief. Tick one box to accept the Usage Scope, Producer Agreement, Prohibited Use Policy and Refund & Cancellation Policy, then authorize your card: the request goes to the talent — or to Nuva first if it includes a sensitive scenario.

    Producer

  2. 02

    The talent decides

    The talent approves, asks for changes or declines — or, with Auto-Casting on, a standard request is approved as soon as you send it. If the talent asks for changes, declines or doesn't reply in time, the hold on your card is released.

    Within 24 hours

  3. 03

    Charged on approval

    When the talent approves, your card is charged the price of your request, processed securely by Stripe. With Auto-Casting you pay as soon as it's approved — by card, or by PromptPay in Thai baht — within 24 hours. If a charge doesn't go through, you pay on the license page within 7 days.

    On approval

  4. 04

    License active

    Your request's LIC code, assigned when you sent it, now identifies an active license. You also get a payment receipt, and anyone can check the license is genuine on our Verify page.

    Right after payment

  5. 05

    Download your pack

    Your own reference pack is ready right away. Download links last 10 minutes, with up to 5 downloads per pack. If the talent adds new photos while your creation window is open, we'll notify you and you can download an updated pack.

    During the creation window

  6. 06

    Wrap up

    When the creation window closes, delete the reference pack and confirm it in your portal. Finished work stays licensed for its term.

    End of the creation window

Sensitive requests: Nuva reviews first

Usually within 24 hours

If your request includes a sensitive scenario, Nuva staff review it before it reaches the talent. We send it on, or decline it with a reason. Our review isn't the talent's consent: the talent still approves, asks for changes or declines.

Refunds under the Refund & Cancellation Policy

Licenses whose request was sent (or re-sent) since the Refund & Cancellation Policy took effect on 27 Oct 2026: refunds follow the Refund & Cancellation Policy — write to cs@nuva-license.com. Licenses requested before: cancel within 7 days of paying and before your first download, and we'll refund you in full.

Auto-Casting

A talent can turn on Auto-Casting: a standard request within their rules and prices is approved as soon as you send it, and you pay straight away — by card, or by PromptPay in Thai baht. A request with a sensitive scenario always needs the talent's explicit approval.

Reference pack

What you download

Each license comes with its own reference pack — enough detail for AI reference work, without ever handing over the master files.

  • Every accepted photo

    One JPEG for each photo the talent uploaded that passed our check, in this order: 5 headshots, 3 full-body photos and up to 5 free-style photos. The count varies by talent.

  • 3,072 px on the long edge

    Sharp, consistent reference for image and video generation tools.

  • A copy made for you

    Generated for your license only, with a Delivery ID and SHA-256 fingerprint on record.

  • 10-minute download links

    Signed links expire after 10 minutes. Request a fresh one whenever you need it.

  • Up to 5 downloads per pack

    If the talent adds photos while your creation window is open, you get an updated pack with a fresh download allowance. Every download is logged.

  • Delete when creation ends

    At the end of the creation window, delete the pack and confirm in your portal.

FAQ

Licensing questions

The short answers producers ask for most. There's more in Help & FAQ.

Visit Help & FAQ

Any image or video generation tool, as reference input for the licensed production — you don't need to list them in your request. If the tool has a setting that lets it train on your uploads, switch it off. Training a model on the talent's likeness is never allowed.

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