Nuva team
Welcome to the Nuva blog
Get to know Nuva and this blog: news and guides from the Nuva team for talent and producers, and the pages to start with.
What Nuva is
Nuva is a marketplace that connects real people (we call them talent) with producers, brands and creators, who find talent and license their likeness for creative work made with AI: film and drama, advertising, e-commerce and fashion, games and animation.
Every talent profile is tied to a verified identity. Talents choose the uses they accept, every consent and license is recorded, and anyone can check a license by its LIC code.
Consent comes first: every license needs the talent’s approval. They approve request by request, or in advance through Auto-Casting for standard requests within their own rules and prices.
Who this blog is for
We write for talent who want to know how licensing their likeness works and how they stay in control, and for producers who want to cast real people with clear permission. Many posts will be useful to both.
What you’ll find here
Posts are sorted into categories: News for updates from Nuva, For talent and For producers for what each side needs to know, and Guides that walk through how things work, step by step.
Where to start
New to Nuva? These pages are a good first read:
- For talent: how a profile works, from the identity check to choosing the uses you accept.
- For producers: how to find talent and license a likeness for your production.
- How licenses work: what happens from a request to the end of a license.
- Trust & safety: what is in place today, how to check a license and how to report misuse.
Have a question, or a topic you’d like us to write about? Send us a message through Contact us. A person on our team reads every message.